You can still swap the two special candies like before, and produce a lot of power, depending upon which ones you swap. You can still see the hammer present, which will be used to hit a candy, without matching the colour. You can also see a lot more fish in this version than the previous one. In the previous part, the seven candies just formed a colour bomb, same as that when five candies were combined. Apart from this, there is another major change- which will make a Coloring Candy by combining seven candies, which unlocks some of the locked candies and changes it to the same colour as itself. Just as the name suggests, the game comes with more or less ‘Soda’ inside the game which makes the candies float, instead of falling as that of the previous one. It is not really a sequel, neither can it be called a spin-off. Marketing directly at the people who could download the game, it's a clear indication that Facebook's mobile advertising business is booming.The new Candy Crush, which is labelled as ‘Candy Crush Soda Saga’, is somehow harder to explain though. The stats are particularly impressive seeing that over 70 percent of the people who viewed King's 15-second video did so on a mobile device. Candy Crush is a beloved franchise and we were able to tell the story to millions of people," said Angus Lovitt, King's VP of Performance Marketing. "For the first time King used premium video ads on Facebook to generate excitement for a game. No wonder both King and Facebook are keen to highlight the channel's power. Which makes Candy Crush Soda Saga's video one of the most successful advertising campaigns in Facebook's history. To put that in perspective, that's about an eighth of the 864 million people who check in to the social network every day. Spending millions of dollars within Facebook's advertising system - after all, it has almost $1 billion in cash - King pushed the game's initial promotion video to 100 million people in seven countries on its launch day. This time the action concerns the company's aggressive UA push across Facebook for Candy Crush Soda Saga, which is the latest instalment in the match-three puzzle series. Despite pimping its "non- Candy Crush Saga business" during its recent financial call, King is now basking in the successful launch of the game's soda-soaked sequel, which is now bubbling all over your Facebook feed.
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